Digital marketing has grown rapidly and is always changing throughout the years. It’s very much needed in building brand awareness and a good online presence.
There are a lot of digital marketing trends that brands can implement. We’re going to take a look at the five current digital marketing tactics that are booming in 2020:
1. Vamp up your Voice Search
Consumers want their voices heard, literally. Research has predicted that around 50% of searches done on the web will be through voice by 2020. A growing amount of households have smart speakers like Google Home and Amazon’s Alexa. Vamping up your voice marketing is one way to take advantage of this trend.
There are a few things to note: voice search is quite different from a regular online search; it needs to be conversational. You would probably type “digital marketing trends 2020” in the search bar. Whereas with voice, you probably going to say “Hey Siri, what’s the best digital marketing tactics this year?” to your voice assistant.
2. Apply Artificial Intelligence (AI) Automation
It’s no surprise that AI is taking over the world of marketing this year. This means all your digital marketing efforts can now be automated, making it useful and better for targeted advertising.
AI software is able to quickly analyse large amounts of customer data, such as purchase history and geographic information. Then, highly personalised and relevant content will be delivered to each user.
Email campaigns can also be improved by automated personalisation. You’re more likely to open a personalised email rather than generic emails, right? Your customers think that way too!
3. Dodge the Digital Detox
56% of young Malaysians age 18 to 23 years old are trying to reduce the time spent on social media. Although social media might seem like the best avenue for digital marketing success in 2020, you should definitely not put all your eggs in one basket.
One way for your businesses to stay immune to the digital detox is by focusing on other areas of digital marketing, such as Pay-Per-Click (PPC), email, and display advertising.
Another way to stay ahead of the digital detox is to always sympathise and relate to your consumers’ detoxing efforts. Create more posts about nature and encouraging physical activity, showing that your brand values the balance of being present in both the digital world and the real world.
4.Invest in Influencers (KOL)
Influencer marketing, or Key Opinion Leaders (KOL) marketing, has been around for years. However, consumers’ perceptions of influencer marketing are slowly changing. Consumers are savvier and now want more transparency from brands, they won’t just blindly follow.
Brands should spend more time identifying the right influencers that suit the brand, share similar values, and have the potential to develop long-term relationships rather than short and impersonal contracts.
Consider investing and collaborating with a suitable micro-influencer as well. Most of them have a more dedicated following, albeit a lower number of followers.
5. Communicate in Conversational Marketing
Using AI to deliver your content is great, but listening to your customers and striking up relevant conversations whenever appropriate can do wonders.
Known as conversational marketing, the live chat feature is the most commonly used ones. 48% of Malaysian internet users say that the greatest challenge of using AI chatbots is that they provide too many unhelpful and generic responses.
Brands can also implement conversational marketing by segmenting and personalising emails as they deliver a higher transaction rate, talking to customers on social media via the comments or private message, as well as introducing customer loyalty programmes to help develop long-term relationships.
What are some of the digital marketing tactics you will use this year? Tell us in the comments below!
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