The COVID-19 pandemic that shook the world and turned it upside down has changed many things. From our daily lives and routines to the way people run their business and digital marketing. It’s no wonder that it also made a big impact on consumer behaviors.
Here’s how the COVID-19 coronavirus changed consumer behaviors:
1. Searching and buying habits have changed drastically
Dependency on technology and e-commerce & delivery services is as high as ever. Consumers are more likely to purchase anything from fresh vegetables to a new TV online because of the #StayAtHome movement to flatten the curve. Therefore, this is a great chance for brands to increase their online presence and adjust their digital marketing strategies to fit the times.
Consumers are also more health-conscious. From making hand sanitizers as important as phones when they go out to searching & purchasing health products like immune system boosters and surgical masks because their health is now a top priority.
2. They’re more cautious and careful
Consumers have heightened their carefulness and they are warier of where to go physically and will pay more attention to hygiene.
This has a big impact on their leisure & business travel plans and gatherings like concerts and events as well, as these plans are recommended to be postponed or canceled. Because of this, brands that rely heavily on their physical store would need to have a better online presence and a digital marketing strategy in order to sustain themselves during the social distancing movement.
3. They’re getting more tech-savvy
After being told to stay at home for weeks, consumers are forced to learn more about technology and online tools. They are more open and somewhat used to having tools like entertainment apps, delivery services, e-commerce apps, and more around everyday to make their lives easier.
In other words, this means an opportunity for businesses to gain awareness for their brand through digital marketing and online advertising!
Consumers have to learn how to live and communicate digitally in order to stay connected. They also have the habit of checking social media and emails more often now because of their need to stay updated with the news and the world.
Everyone is a consumer. How have your behaviors changed this year? Let us know in the comments!
Enhancing your online presence is crucial for the survival of your business.
We want to help you with that. Talk to Infra Design today!
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