Bringing your businesses online is inevitable in today’s digital era. We know that getting online is easy, all you need is WiFi and a Facebook account, and you’re good to go. The challenging part that’s got people scratching their heads is having and maintaining an online presence and a good digital marketing strategy that draws your target audience to your brand.
We understand the struggles, so we’ve gathered these 8 tips to help you increase your online presence:
1. Be active on your social media pages
Have you ever saw a Facebook page of a business that isn’t active? It makes you skip past it, not giving it a like or a follow right?
That is why you need to prioritize your content and have consistent postings on your pages in order to constantly have an online presence. In other words, this ensures that you care enough to inform your audience, and helps them get to know your brand better.
2. Have your own personality and voice
If every post is the same, where’s the fun and creativity in that?
Find out what is your brand’s personality and voice, and use that to your advantage when writing your visuals, captions, videos, and more! Implement that to all your digital marketing strategies. That way, customers are able to relate to your brand on a personal level.
3. Talk to your customers
Lisa Masiello, the founder of TECHmarc Labs said: “happy customers are your biggest advocates and can become your most successful sales team.”
Don’t be afraid to ask your customers for their feedback, thoughts, and suggestions. This will make them feel heard and appreciated, and will ultimately lead to their satisfaction and loyalty.
4. Choose the right platforms & channels
If your brand is very visual-based, the right choices would be Instagram and Pinterest, right?
Choosing the right platforms and channels can lead you to the right target audiences. In other words, you get more bang for your buck in the form of online presence and brand awareness. In addition, it also makes sure that your messages are properly conveyed!
5. Connect with KOLs
Influencer marketing is big right now, and for good reason too. It’s cost-efficient and effective!
Getting on board and choosing the suitable influencers for your brand can do wonders like targeting the right audience and increasing online presence.
6. Get involved with email marketing
Being on social media is not enough, target your customers’ email mailboxes too. For instance, send an email frequently so your customers are constantly reminded about your brand. Have a catchy title so they would be inclined to open it!
7. Have a professional website
A website makes your business look professional, efficient, and trustworthy. Furthermore, your customers don’t have to be redirected so many times and they can find out all about you from one place!
Next, remember to strengthen your Search Engine Optimisation (SEO) so that new potential customers can find you straight away, and existing customers will be constantly reminded of you.
8. Work with a good agency that understands you
Above all, work with a good agency that understands and supports your brand. Having a good plan, digital marketing strategy, and a clear goal can help propel your brand forward and increase your online presence immensely. As a result of their expertise, creativity, and help, your brand can achieve amazing things.
Speaking of agencies, Infra Design wants to help YOU strengthen your online presence. Want to find out how? Get a FREE consultation with us today!
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