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The Impact of Digital Marketing & MarTech on Businesses Today

Successful businesses share one similarity, they achieve growth by reaching more consumers and convincing them to purchase.

In today’s world, the internet is the most valuable resource to find information, and that is why our customers are online. Businesses need to understand how digital marketing works because it is a better strategy to reach a larger audience and drive sales growth. We need not wait for people to walk past our stores or wait for them to show up. The impact of digital marketing is more aggressive, measurable, and cost-effective than traditional marketing. MarTech is the tools and services that are used to optimize digital marketing campaigns. These tools are often interconnected by sharing information between them. Here, we will outline the impact of digital marketing and MarTech can help grow businesses in brand-new ways.

Expand Online Brand Presence

  1. Expand Online Brand Presence

There is no doubt that we are living in a technology-dependent world. Right now, there are millions of potential customers who are looking for a product or service like yours. If they cannot find you, they will choose someone else. With a strong online brand presence, you can appeal to these potential customers and expand the reach of your company. The first thing that you should keep in mind is to create content that is aligned with your brand personality and tone of voice. Your marketing team needs to know exactly how the company wants to be represented online. Brand presence is important because consumers are more likely to purchase from brands they recognize and trust. Strengthen your position in the industry with an effective digital marketing plan.

Efficient Media Planning

  1. Efficient Media Planning

Every company will have a media plan to allocate budgets towards marketing their products or services. An effective media plan will drive revenue and growth because it influences purchase decisions. The impact of digital marketing enables companies to create a clearer journey to influencing target audiences. Unlike traditional marketing, businesses can re-target and re-market to prospects until they turn into customers. This strategy can generate greater sales because it lures “window shoppers” back to your brand. Every time the prospect sees your retargeting ads, your brand gains more recognition. Measurability is another reason digital marketing can maximize a media plan’s efficiency. Media planners can measure the impact of each campaign and the corresponding ad spends allocated to it. Digital marketing tools such as Google Analytics provide reports that show you the demographics of your potential customers. It is an important metric because it gives you an idea of your target audience. Marketers can fine-tune their strategies with a better understanding of the brand’s prospects and turn them into brand loyalists.

Online Advertising is Affordable

  1. Online Advertising is Affordable

Online advertising has several advantages over traditional media, and the most prominent benefit is its affordability. Traditional media are advertisements we encounter daily such as newspapers, magazines, radio, television, and billboards. It is expensive to place an ad in the local newspaper. The reach is wide, but what are the chances of the ad getting seen by your prospects on the day it gets published? It is an enormous investment for a one-time exposure. Online advertising can produce better results with a smaller investment. When you place an advertisement online, we measure it on the cost per 1,000 impressions. In the last quarter of 2019, advertisers only had to pay USD$6.78 to have their ads viewed by 1,000 potential customers on social media. (source: Whereas a front-page advertisement on The Star newspaper would cost advertisers approximately USD$8,000 for a day’s placement. (source:

Better Customer Relationships with Social Media Marketing

  1. Better Customer Relationships with Social Media Marketing

When we value someone, we listen to them and share information that will improve their lives. Digital marketing, especially on social media improve customer retention rates. It encourages customers to stick around by optimizing their experiences using the brand’s products and services. Social media provides efficient communication channels that allow businesses to understand their customers better. This will lead to better customer satisfaction and brand loyalty. Leverage the power of social media channels by speaking directly to your prospects and customers with personalized messaging. Build trust that will influence their purchasing decisions. Gather invaluable information on your customers’ feedback and preferences. An impressive social media business page can make customers feel that you care about what they say and think.

Digital Strategy Can Be Flexible

  1. Digital Strategy Can Be Flexible

Digital marketing has ballooned to become so much more over the years, and this has resulted in multiple high-quality advertisements. Brands can unlock a wide range of possibilities for future marketing strategies on multiple digital marketing platforms. Marketers that use Google AdWords will tell you it is an extremely flexible platform. You can enjoy the flexibility of testing and stopping marketing deficiencies in actual time. It is suitable for all kinds of organizations and compatible with many marketing platforms and software systems. Businesses can also manage their budgets accordingly by setting daily budgets and limits on the amount spent on clicks for specific keywords.

You can reap benefits by getting advice from expert digital marketing companies. As a pioneer of digital strategies in Malaysia, Infra Design has over 20 years of experience in branding, advertising, and marketing. Let us enlighten you with valuable tips on each digital marketing platform and empower your brand with better messaging and collateral. Consultation with our friendly digital marketing experts is FREE of charge. Follow us on our social media accounts for more marketing tips.

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