Businesses need to include video marketing into their digital marketing strategy, or risk being left behind because research shows that videos are a consumers’ favorite type of content.
Let’s not compare video marketing content to TV commercials. The ads that we are used to seeing on TV are broadcast to the masses, usually with over slick production quality.
Viewers find a deeper connection with brands through video marketing because modern technology targets the right audience. Relevance prevails, instantaneous videos shown to the right crowd are intended to engage with the audience because it represents the people watching them.
Types of Video Content for Digital Marketing
1. Brand Videos
Share your company’s value and vision to the world with “brand videos”. It gives you creative freedom to inform a new customer or your regular followers about what you do. Use visuals, sounds and a great story to ingrain your brand in their minds.
2. Explainer Videos
These are basically tutorial videos great for showing how your product works and how people can do something more efficiently with your service. The video should be within 30-90 seconds long, and you should make it fun and memorable!
3. Live Videos
Make sure it is worth their time to watch your live-stream. Facebook and Instagram Live connects fans and brand directly while making it more engaging compared to static photos or recorded videos. It feels more genuine and intimate because it is filled with candid moments.
4. Testimonial Videos
A customer success story is one of the most powerful weapon in your marketing arsenal. New customers will have confidence in your brand because a testimonial video is one of the most personal forms of online review. It shows that your customer is so pleased with your product/service that they are willing to vouch for your brand.
Getting Started with Video Marketing
So, you’ve decided to pivot to video? It’s true that people want more video content, Cisco reported that by 2022, 82% of consumer internet traffic will be made up of online videos – 15 times more than it was in 2017. To help you get started, here is an overview of the strategic plan:
- Find your target audience
- Evaluate the resources that you have
- Choose the right platform
- Look for collaborators such as influencers
- Use ads to boost conversion
The Best Video Marketing Channels
Once you have made your video it is time time to share your creation with the world! Release your content where your target audience will see it. Be strategic and selective, make it easy for your audience to find your video.
Here, we’ll share with you some of the best channels you can use to distribute your video:
1. YouTube
There are 2 billion users worldwide. About 5 billion videos are being watched per day by Internet users on YouTube. The goal here is to use the channel to draw attention and drive the viewers back to your website. When these viewers are on your website, you’ll be able to track their behavior with video engagement data. A note of caution: do not use the same title and description for the YouTube and Website videos because it will cannibalize your search engine optimization (SEO) efforts.
2. Social Media
Social media plays an important role in creating a successful digital marketing strategy. A staggering 95% of Facebook visits happen on mobile devices, which means viewers can access videos shared online from anywhere, at any time. 1 in 4 Instagram ads is in a video format now. When it is done correctly, these video ads can catch the attention of your target audience by connecting with them using relatable content. Once you have piqued their interest, you can pitch them a relevant offer with a strong call to action.
3. Website
According to a study conducted by Cisco, by 2020 it would take an individual more than 5 million years to watch it all. Why are companies producing so many videos? It is not because of a trend. Rather, they are doing it because videos are delivering a better marketing boost compared to other content.
Your company’s website is the best place to start incorporating video marketing content. Improve the user experience on your website by subtly changing the mood. Play a video in the background to tell the story of your brand.
The power of videos to attract, nurture, and sell to prospects is undeniable. Come to us if you do not have the expertise or time to get started with video marketing. We can help you gain an advantage in today’s increasingly video-focused market. Drop us a line and our friendly team will pay you a visit to discuss your needs. Consultation with Infra Design is FREE of charge!
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